In January 2010, LS Frame began working with Bill
Goughenour from the US.
Bill Goughenour is the President & Founder of
Advanced Wood Finish & Design. He has worked in
the wood coatings industry for over 30 years as a
picture frame designer, wood finish color stylist,
and coatings application specialist. Through this
period he has collaborated with companies both in
the US and internationally. As a consultant for a
well known US consulting firm, he was instrumental
in designing and implementing the first completely
100% green, water-based finishing operations in
the United States. In addition, he was a national
sales manager for a number of coatings companies,
allowing him to broaden his extensive knowledge of
coatings application and chemistry. During the
past 16 years he has incorporated water based
coatings technologies into his design process,
making them 100% environmentally friendly; he also
continues to be an ambassador for water based
coatings and Green product design. In January
2010, he joined the LS Frame manufacturing company
as a designer, color trend stylist, and marketing
consultant. He is hopeful that bringing his
experience to LS Frame will help improve their
marketability worldwide.